Picture this scenario — Your team created a great marketing campaign with a mixture of landing pages, google ads, Facebook ads, and radio ads. For landing pages, google ads, and Facebook ads, you can A/B test different formats.

You know that with radio advertising, you will reach the largest audience for the lowest price. Unfortunately, you have no way of knowing which radio ad format will drive listeners to your website. That is the information we cannot know today, and if we were to wait until those people visited the website, it would be too late to optimize their experience.

Jaap Dekkinga

Founder and CEO of TuneURL. TuneURL, gives radio advertisers real-time engagement data on radio ads and allows driving listeners to safely act on ads they hear.

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